PRIVATE LABEL & MANUFACTURING

Bringing your fragrance vision  to life.

For over 90 years, Song of India has combined traditional fragrance craftsmanship with modern manufacturing to develop products for our own globally recognised brand as well as retailers, distributors and private label partners around the world.

Why partner with Song of India?

As a fourth-generation family business, we understand that successful partnerships are built on trust, consistency and shared values. Our experience extends beyond manufacturing — decades spent building a globally recognised fragrance brand give us first-hand insight into product development, packaging and the expectations of international consumers.

Whether you require low minimum order quantities for a new launch or large-scale production for international retail, our team works closely with you at every stage.

Fragrance Development

Bespoke fragrances or an extensive library of proven compositions, supported by leading global fragrance house partnerships.

Product Development

From wax selection to fragrance throw, our R&D team balances performance, quality and commercial viability.

Packaging & Design

Container selection, structural packaging, labels and gifting concepts that reflect your brand identity.

Manufacturing & Quality

Documented quality systems and rigorous inspections ensure consistency from first shipment to last.

BUILT FOR RETAIL

From concept to shelf

Every successful product begins with a conversation. Our integrated process supports you from the earliest stages of product creation through final production and global delivery.

  1. Discover - Understanding your brand, market and objectives.
  2. Develop - Creating fragrances, formulations and prototypes.
  3. Design - Packaging, containers and retail presentation.
  4. Approve - Sampling, refinement and final approvals.
  5. Manufacture - Consistent production supported by rigorous quality systems.
  6. Deliver - Export-ready products with documentation and global logistics support.

Manufacturing excellence

4 MANUFACTURING FACILITIES

Four dedicated manufacturing facilities in Noida, India, supporting production across fragrance categories.

300+ SKILLED TEAM MEMBERS

A trained and experienced team bringing craftsmanship, consistency and care to every product.

IN-HOUSE R&D

Dedicated research and development for fragrance creation, formulation, sampling and product innovation.

MODERN PRODUCTION SYSTEMS

Filling, pouring and packaging systems designed for accuracy, efficiency and consistency.

QUALITY CHECK AT EVERY STAGE

Quality assurance is built into each step, from raw material checks to finished goods inspection.

BATCH TRACEABILITY

Batches are tracked from raw materials to finished products for better control and accountability.

FLEXIBLE PRODUCTION SCALE

Production capabilities suited for emerging brands, private label partners and established retailers.

EXPORT-READY OPERATIONS

Documentation, compliance support and logistics experience for domestic and international supply, including CLP guidance, SDS, IFRA certificates and CPNP support for cosmetics.

Let's create something beautiful  together.

Whether you're developing your first fragrance collection or expanding an established range, we'd love to help bring your vision to life — from fragrance creation and product development to manufacturing and global delivery.

Get in touch with us!