Privacy policy

Last updated: June 16, 2026

Ashoca Wellness Private Limited ("we," "us," or "our"), a company incorporated under the Companies Act, 2013, operating under the brand name Song of India, operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Song of India is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. This Privacy Policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, as applicable.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person, also referred to as "personal data" under applicable Indian law. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address. Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Account information including your username, password, security questions, preferences and settings. Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry. Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers. Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sensitive Personal Data or Information (SPDI) as defined under the SPDI Rules, 2011 — such as financial information and passwords — is collected only to the extent necessary for the purpose for which it is sought, and with your express consent where required.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information. Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies. From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf. From our partners or other third parties.

How We Use Your Personal Information

We collect and use your personal information only for lawful purposes, with your consent where required, and in accordance with applicable Indian law. Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases and other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites. You may opt out of receiving promotional communications at any time.

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to protect public safety and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies in India, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping). With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations. With our affiliates or otherwise within our corporate group. In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations including to respond to subpoenas, search warrants and similar requests from competent Indian authorities, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information to third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than India. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by minors under the age of 18. We do not knowingly collect any personal information from minors. Under the Digital Personal Data Protection Act, 2023, processing of personal data of children requires verifiable parental consent. If you are a parent or guardian and believe your child has provided us with their personal information, please contact us immediately at contact@songofindia.co.in and we will delete such information promptly.

As of the Effective Date of this Privacy Policy, we do not knowingly share or sell personal information of individuals under 18 years of age.

Security and Retention of Your Information

We implement reasonable security practices and procedures as required under the IT (SPDI) Rules, 2011, including technical, operational, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, comply with legal obligations under Indian law, resolve disputes or enforce other applicable contracts and policies.

Your Rights as a Data Principal

Under the Digital Personal Data Protection Act, 2023, you as a "Data Principal" have the following rights in relation to your personal data:

Right to Access. You have the right to request a summary of the personal data we hold about you and information about the manner in which it has been processed.

Right to Correction and Erasure. You have the right to request correction of inaccurate or misleading personal data and erasure of personal data that is no longer necessary for the purpose for which it was collected, subject to applicable legal requirements.

Right to Grievance Redressal. You have the right to have your grievances addressed by us in a timely manner.

Right to Nominate. You have the right to nominate another individual to exercise your rights under the DPDPA 2023 in the event of your death or incapacity.

Right to Withdraw Consent. Where processing of your personal data is based on consent, you have the right to withdraw consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Managing Communication Preferences. We may send you promotional emails and you may opt out of receiving these at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional communications, such as those about your account or orders.

You may exercise any of these rights by contacting us at contact@songofindia.co.in or calling +91 93110 18259. We will respond to your request within the timeframe required under applicable Indian law. We will not discriminate against you for exercising any of these rights.

Grievance Officer

In accordance with the Information Technology Act, 2000, the IT (SPDI) Rules, 2011, and the Digital Personal Data Protection Act, 2023, the details of the Grievance Officer are as follows:

Name: Sanchit Mathur
Organisation: Ashoca Wellness Private Limited
Address: F-30, Sector-11, Noida, Uttar Pradesh, 201301, India
Email: contact@songofindia.co.in

The Grievance Officer shall address your grievances within one month of receipt of the grievance, as required under the IT (SPDI) Rules, 2011.

Complaints

If you have complaints about how we process your personal information, please contact our Grievance Officer using the details provided above. You may also lodge a complaint with the Data Protection Board of India once it is constituted under the Digital Personal Data Protection Act, 2023.

International Business Enquiries

If you are located outside India and submit an enquiry form on our website (for example, for export, wholesale, bulk orders, or distribution partnerships), we will collect the business and personal contact details you provide solely for the purpose of responding to your enquiry and evaluating a potential business relationship. This information will be stored securely, used only for the purpose stated, and not shared with third parties except as necessary to process your enquiry. We will retain your enquiry details for a period of 24 months, after which they will be deleted unless a business relationship has been established.

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or request deletion of your personal data. To exercise these rights, please contact us at contact@songofindia.co.in.

If you are located in Australia, the Australian Privacy Act 1988 may apply to the processing of your personal data. Please contact us at contact@songofindia.co.in for any privacy-related queries.

International Transfers

Your personal information may be transferred to, stored, and processed outside India through Shopify's global infrastructure and third-party service providers. Such transfers are carried out in accordance with applicable Indian law, including the provisions of the Digital Personal Data Protection Act, 2023 governing cross-border data transfers, and subject to appropriate safeguards to protect your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, applicable Indian laws, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

Ashoca Wellness Private Limited
F-30, Sector-11, Noida,
Uttar Pradesh, 201301, India
Email: contact@songofindia.co.in